shaking up las vegas
Las Vegas Events
Perkins Engines Company, a subsidiary of Caterpillar Inc.
America’s largest construction industry tradeshow CONEXPO-CON/AGG only happens once every three years, so Perkins Engines were keen to make an impression. Perkins asked Saynor Events to create an exclusive customer event that entertained guests, captured the fun of Vegas and gave them visibility during the show.
To turn heads on the streets of Las Vegas, we wrapped a double-decker bus in an attention-grabbing branded skin. Then we used this to take Perkins Engines’ customers from the CONEXPO-CON/AGG Convention Centre to the legendary Bellagio Hotel.
A team of hostesses welcomed the guests onto the bus where they were surprised with the Vegas VIP – Elvis. Elvis and his guitarist entertained everyone for the length of the Las Vegas strip.
The Bellagio’s Hyde Bar in the heart of this luxury hotel offers the perfect view of the famous Bellagio fountains. Guests had an incredible time, and we made sure the Perkins brand was front and centre.