Celebrating the past and transforming the future
Perkins Engines, a subsidiary of Caterpillar Inc.
In their 85thanniversary year, Perkins Engines brought together their key partners and distributors for a conference focused on transforming their future. The Electric Power Conference needed to reflect this impressive milestone and inspire delegates for the years ahead.
The contemporary designer Mondrian Hotel fuses the past and the modern in a reimagined historic building. We encouraged delegates to look at things differently by using non-traditional spaces like the rooftop bar and cinema for the conference programme.
Hosting the gala dinner at the iconic Tower of London shifted the mood to celebrating the company’s strength and longevity. Guests were transported by boat to the Tower of London where the company logo was projected onto the white tower.
A private tour followed, and actors created a fun interactive experience by enlisting guests’ help in “stealing” the Crown Jewels. The evening finished with a celebratory banquet in the white tower.
Using two very different venues struck a great balance of looking back and looking forward, and our branding and communications strategy kept Perkins Engines front and centre in delegates’ minds.